Marketing Plan - 1852 Words

Marketing Plan Phase III Coffee has been a staple in just about every country to this date and normally a coffee shop would provide this beverage. With the different items available from a vending machine why not make one those items coffee. The marketplace is changing from day-to-day and who knows what the next big thing or fad may be. With the demand for coffee at an all-time high why not take advantage of its demand in the marketplace. The best way to provide coffee in a vending machine is fresh, hot, and at a reasonable price. To accomplish this every aspect of this plan is important to ensure that the customer gets his or her money worth out of the product. The correct placement of the machines along with, the right†¦show more content†¦Value-based pricing allows for the company to rely on the customer’s perceived value of the items they are receiving. Starbucks knows their customers and what they want so the use of this type of pricing strategy allows them to receive the most profit for their product. Bring the best quality and value to the customer all the while being able to retain profits will allow Starbucks vending machines to succeed. By taking full advantage of the globally known Starbucks brand name, utilization of positioning and differentiation strategies can catapult the new line of Starbucks vending machines to its already well established customer base while at the same time as capturing prospective customers in a strong way. According to Marketing, â€Å"Product positioning refers to the place a product occupies in consumers’ minds on important attributes relative to competitive products.† (Kerin, Hartley amp; Rudelius, 2011). As Starbucks competes in today’s market against both privately-owned and corporate coffee houses, the line of Starbucks vending machines will capitalize on a busy and mobile workforce seeking the highest quality of affordable coffee and tea in a quick and easy solution. The vending machines, strategica lly placed in major corporations and work-centers and in public transportation hubs (i.e., subway and bus stations), the cornerstone of positioning willShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Critical Review of a Psychology Research Article on Students

Research Issues in Psychology Critical Review of a Research Article Pupils who exhibit gifted characteristics along with another disability are referred to as ‘twice-exceptional students’ (Morrison, 2001; Nielsen 2002). This term is used in the article that I have chosen to review, which analyzes the responses and perceptions through interview, of one particular individual (Andrew) who was identified as being gifted and talented (G/T) and who had emotional and behavioral disabilities (EBD). What the researchers aimed to accomplish through this analysis was a clearer understanding of Andrew’s community and school experiences, as they stated that there was a lack of empirical data focusing upon pupils who displayed such behaviors.†¦show more content†¦Teaching, according to the Teacher’s Training Agency, â€Å"†¦is a job for those who like and respect young people† (2005). Andrew clearly from his responses, suffered during his schooling, and perhaps felt disrespected as a result of being labelled. His pos ition as an educator a number of years later, enable him to look quite critically upon his educators, almost, one could argue with an expert eye. As well as the questions which are raised about the size of the sample that was used, it is also necessary to point out the lack of detail present concerning how the sample was chosen. Andrew’s reflective experiences several years after they occurred surely cannot be as valid as for example, a sample of children displaying twice-exceptional abilities within schools at the time of commencing the research. Perhaps Morrison and Omdal had valid reasons for choosing Andrew as their lone participant, but this detail is missing from their study. There is no evidence either to suggest whether Andrew was de-briefed about the nature of this study, which could prove significant with regard to his responses to the interview questions, especially as he talks with such fervour about his experiences. Since they only had one participant for this research, an interview was an appropriate method to gain access to Andrew’s experiences in school and in the community. An interview as stated in Cohen et alShow MoreRelatedCritical Evaluation1465 Words   |  6 PagesPY1101 – Writing in Psychology APA 6th Edition â€Å"HOW TO† GUIDE In Psychology, we use the formatting guidelines as set out in the Publication Manual of the American Psychological Association (APA), 6th Edition. This is a starter guide to the APA formatting guidelines. This guide is not all-inclusive, but will help get you started for your first assignment. Burton’s ‘An interactive approach to writing essays and research reports in Psychology’ is the best guide to help you with APA formattingRead MoreConvergent And Divergent Thinking Of Online Learning897 Words   |  4 PagesThe topic that I chose is found in Chapter Nine of the Educational Psychology textbook which talks about complex cognitive processes. The focus of my research paper is on convergent and divergent thinking. I chose this topic because it seemed interesting to learn more about different types of thinking processes and being able to answer questions when using these two types of thinking processes. In this educational psychology class, I have learned the d ifference between convergent and divergent thinkingRead MoreThe Apa Style Of Writing Has Been In Existence For Over1433 Words   |  6 Pagesbeen recognized as a guide for many important disciplines beyond Psychology including business and education which indicates the standards credibility in the publishing community (Hunsley, 2010). The long tradition of the APA standard establishes the credibility and importance. It has evolved to keep up with modern research and technology. Using the same style as others in your profession allows for peer reviewers to read the article quicker and also have a reference go back to so they ensure dataRead MoreScholarly Writing Essay801 Words   |  4 PagesWalden student in a masters or doctorate program. In this Application, you will critique a sample of scholarly writing and provide feedback on ways to make it more effective. To prepare for this assignment: †¢ Read the following Study Notes: Introduction to Scholarly Writing: Finding a Scholarly Voice; Introduction to Scholarly Writing: Purpose, Audience, and Evidence; Citing a Discussion Posting and Course Study Notes in APA Style; and Citing a Laureate Video in APA Style †¢ Review theRead MoreNetwork And Relational Perspectives For Community Psychology1244 Words   |  5 PagesChristens, B. (2014). Linking the Levels: Network and Relational Perspectives for Community Psychology. Retrieved from https://www.researchgate.net/profile/Brian_Christens/publication/261771586_Linking_the_Levels_Network_and_Relational_Perspectives_for_Community_Psychology/links/557b03bc08aec87640d9b364.pdf Summary In the article â€Å"Linking the Levels: Network and Relational Perspectives for Community Psychology†, networks and relationships have great importance for understanding communities, settingsRead MoreSome Current Dimensions Of Applied Behavior Analysis990 Words   |  4 PagesSome Current Dimensions of Applied Behavior Analysis. Retrieved from ncbi.nlm.nih.gov: www.ncbi.nlm.nih.gov/pmc/articles/PMC13109980/pdf/jaba00083-0089.pdf Barrish, H. H., Saunders, M., Wolf, M. (2015, 11 6). Good Behavior Game: Effects of Individual Contingencies for GroupConsequences On Disruptive Behavior In A Classroom. Retrieved from Ncbi.nlm.nih.gov: www.ncbi.nlm.nih.gov/pmc/articles/PMC1311049/pdf/jaba0080-0043.pdf Bruce A. Thyer, P. (n.d.). What Is Evidence-Based Practice? Brief TreatmentRead MoreCriticle Article Review: Violent Video Games Essay1430 Words   |  6 Pagesï » ¿ Critical Article Review Psychology 475 Liberty University Abstract The aim of this paper is to provide a critical review of the article The Effect of Video Game Violence on Physiological Desensitization to Real-life Violence by Nicholas L. Carnagey, Craig A. Anderson, and Brad J. Bushman (2007). In this article Carnagey, Ander and Bushman experimentally examine the effects that violent video games have on those playing them, specifically in the area ofRead MoreThe Importance Of An Apology For A Deficient Audit925 Words   |  4 PagesPart 1 , 200-400 words, worth 4% Discuss how both articles review the literature and compare the literature review a; Apology Accepted: The Benefits of an Apology for a Deficient Audit Following an Audit V Failure b; Students Behaviors and Views of Paraphrasing and Inappropriate Textual Borrowing in an EFL Academic Setting Review of literature: The information on the subject is not lacking but the inferences of various investigations are not consistent and differ greatly according to the materialRead MoreAssignment : Critical Thinking Psychology948 Words   |  4 PagesUnit 4 Assignment: Critical Thinking in Psychology Shakirah Tulloch PS 501 August 29, 2017 Kaplan University Critical Thinking in Psychology This paper is based off of a peer reviewed research article. The construct being assessed is the self-esteem of adolescents. One who has high self-esteem will feel confident and will see themselves as deserving the respect of others. High self-esteem enables the individual to be happy, have lots of energy, stay focused, and to be successfulRead MoreImproving Student Performance Has Long Been An Issue Contemplated And Researched By Educational Professionals And Psychologists1590 Words   |  7 Pages Critical Assignment 1 Shelby A. Wood Troy University Article 1 Improving student performance has long been an issue contemplated and researched by educational professionals and psychologists. Nowadays, an even greater burden has been placed on the shoulders of teachers, whose livelihoods are being determined by how well their students perform on standardized tests and other academic evaluations. With this increased amount of pressure, teachers are desperate to find ways to improve

Human Resource Management for Business Process- myassignmenthelp

Question: Discuss about theHuman Resource Management for Business Process. Answer: Every organisation has a human resource department for recruiting employees, training and development and their retention. Effective human resource management gives competitive advantage to the organization. Employee centered culture was found to ensure enormous success when adopted by an organisation. In this context the essay discusses how HRM activities enable organizations to become more competitive in their markets.For this purpose the organisation American Express would be considered as an example as it has been successful in this regard. The essay discusses the HRM practices in the area of recruitment and selection, training and development, reward structure and motivation, and retention. Recruitment and selection process is the value added HRM process. It represents the ability of the organisation to hire new employees and improve human capital. The key aspects of HRM in recruitment and selection process is to find the best recruitment sources, use the job market well to source best talent and keep the company operating so that it gains competitive advantage. An organisation must come up with innovative HR practices for implementing recruitment solutions, measuring and analysing the performance of the recruitment process. In order to gain competitive advantage the mangers and recruiters must be quick in making night hiring decisions (Stone et al. 2015). American Express is recognised as Aon Hewitt Regional Best Employer. The global services and payments company has won several awards, which help it drive top talent. Further engagement of the employee is driven by external validation. American Express has tailored strategies to business priorities, after investigating different business environment in its markets. For instance, it has targeted strategy formulated in Malaysia to recruit Japanese employees. It is the combination of traditional recruitment process and social media hiring. This strategy helped the company to successfully fill all the positions and meet the employee composition in different markets. Recruitment of employees takes place effortlessly through leadership-oriented development, strong employer brand, inclusion initiates and progressive diversity (Jauhari et al. 2013). The company ensures competitive advantage by considering regional variations when hiring and giving leadership position to HRs. Successful organisations in the market are found to have HR practices driven towards employees advancement opportunities. Large companies have clearly defined training and development opportunities and paths for its employees. It gives knowledge to the potential employees on how to advance their careers by meeting set goals of the organisation. It adds not only credibility to the organisational claims but also increases new applicants curiosity. In this process the HRM design training programs by monitoring theemployee activity levels, and customer satisfaction (Wright et al. 2011).The human resource practices of American express is geared towards training employees to equip them with skills to deliver client service excellence. For instance, it adopted global rotation program to allow the high performers to work in different markets for six months alternately. It gives new learning opportunities to the employees and builds new skills. Employees prefer to stay with organisation owing to the benefits gained by building new networks and relationships. This process of training and development is unique when compared to traditional approaches like soft skills/cross-cultural training classes. Hence, the organisation has competitive advantage over others. Using leader centric focus, HRM in American express have created strong culture of leadership. Leadership development programs helped develop leadership qualities in people. It is evident from 91% of senior leadership positions filled internally in 2014 (Hewitt 2018). Rewards and recognitions are the tool to retain employee and prevent them to accept another competitive job offer. If the HR managers provide comprehensive benefits to the employees it acts as tool to retain the experienced employees and recruit dedicated talents. HR must act strategically to design employee performance reviews tools. The role of HRM is to design rewards and motivational programs that ensure competitive recruitment and increase revenue growth of company (Hendry 2012). American Express responds to fast-changing market conditions across the mainland, by setting its compensation and benefits, that is upto level of other best practices. The company could hire best talent by customising its rewards and benefits as competitive as rising companies in same market. The organisations HRM is popular for rewarding meaningful results of the employees, celebrate their loyalty and praise employees work. The rewards comprise of monetary and nonmonetary items, e-buttons, personalised e-cards, Blue Awards allow the workers to redeem gift of their choice. CEO gives congratulatory message and crystal awards to hardworking employees. Employees are motivated to participate in sports events to reinforce their potential (Jensen et al. 2016). HRM plays a crucial role in retaining top performers of the organisation. Top performers give high productivity and retaining them allows company to sustain competitive advantage. In this process the company scrutinise the employees work satisfaction, organisational environment, motivational factors and monetary benefits to develop strategies to retain employees (Terera and Ngirande 2014). American express achieves competitive advantage by using innovative retention strategies. Employee retaining in companies are attracted by opportunity to hone project/time management skills and increase cross-cultural awareness through rotation program. Further, the organisation keeps the employees engaged by its healthy living program that promotes good health to employees and their families. Such employee-centered culture helps organisation drive revenue growth and improves productivity. Further, American Express is known for its flexible working hours. It drives innovation and collaboration amon g employees. The HR managers have worked their best to save commute time of employees. It helped retain the employees and attract more from millennials to women. A very few high potential employees have left the organisation owing to its leader-centric focus. The HRM strategy to attract and retain new talent is Employee-value proposition (Marshall et al. 2015). HR retains employee in company as they perceive it to be a global brand with challenging workplace and leader centric culture. Thus employees perceive career progression opportunities and stay loyal (Heckl et al. 2010). These HRM strategies explain the competitive advantage of the organisation over other successful companies in the market. It can be concluded that HRM plays a crucial role in workforce development. An organisation like American Express gains competitive advantage in financial services sector by relying on its human resource managers for recruitment and selection of best talents, training and development programs, rewards and recognitions schemes and successful retention programs. The HRM practices that lead to competitive advantage of an organisation are leadership-centric model, powerful employee value proposition, effective performance management tools, employee career opportunities and empowerment. References Heckl, D., Moormann, J. and Rosemann, M., 2010. Uptake and success factors of Six Sigma in the financial services industry.Business Process Management Journal,16(3), pp.436-472. Hendry, C., 2012.Human resource management. Routledge. Retrieved from: https://books.google.co.in/books?hl=enlr=id=iTEsBgAAQBAJoi=fndpg=PR3dq=HRM+strategies++american+express+in+financial+sector+ots=EcCaGAKbOBsig=PglJYQXZH83IOnL3W9_mpp0YSdI#v=onepageqf=false Hewitt, A. 2018.Best Employers Regional Case Study American Express. [online] Aon.com. Available at: https://www.aon.com/apac/attachments/talent-organization/best-employers/2013%20Reports/Aon%20Hewitt_BE_Case%20Study_AmericanExpress_final.pdf [Accessed 13 Mar. 2018]. Jauhari, V., Sehgal, R. and Sehgal, P., 2013. TALENT MANAGEMENT AND EMPLOYEE ENGAGEMENT: INSIGHTS FROM INFOTECH ENTERPRISES LTD.Journal of Services Research,13(1), p.161. Jensen, J.A., Cobbs, J.B. and Turner, B.A., 2016. Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage.Business Horizons,59(2), pp.163-173. Marshall, A.J., Ashleigh, M.J., Baden, D., Ojiako, U. and Guidi, M.G., 2015. Corporate psychopathy: can search and destroyand hearts and minds military metaphors inspire HRM solutions?.Journal of Business Ethics,128(3), pp.495-504. Stone, D.L., Deadrick, D.L., Lukaszewski, K.M. and Johnson, R., 2015. The influence of technology on the future of human resource management.Human Resource Management Review,25(2), pp.216-231. Terera, S.R. and Ngirande, H., 2014. The impact of rewards on job satisfaction and employee retention.Mediterranean Journal of Social Sciences,5(1), p.481. Wright, P.M., Boudreau, J.W., Pace, D., Sartain, L., McKinnon, P. and Antoine, R., 2011.The chief HR officer: Defining the new role of human resource leaders. John Wiley Sons.

The Hunger Games Essays That Shows Katniss Qualities free essay sample

Have you ever been taken away from your family and friends? Been forced into a game where to stay alive is the only way to win? The Hunger Games by Suzanne Collins is about sixteen year old Katniss Everdeen, who lives in the country of Panem from the far- off city called the Capitol. The Capitol divides in districts. It is harsh, cruel and keeps the districts in line by forcing them all to send one boy and one girl between the ages twelve and eighteen to participate in the annual Hunger Games until the end of the death and only one survive. Strength and kind Katniss faces challenges and survives the Hunger Games. Katniss has used her strength to try and get through the Hunger Games. When Peeta Mellark had gotten cut by Cato’s sword, he was deeply wounded. Katniss has to try and treat him in order to save his life. We will write a custom essay sample on The Hunger Games Essays That Shows Katniss Qualities or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She runs toward the Cornucopia without cares of her own to get the bag pack of medicine that will survive Peeta’s life. Also, Katniss has bow and arrows that shows her strength. With her bow and arrows, she finds food and kills her enemies. She can do many things and can last longer throughout the Hunger Games. She acknowledges, â€Å"So I focus on the one really good thing that’s happened since I landed in the arena. I have a bow and arrows! A full dozen arrows if you count the one I retrieved in the tree. They bear no trace of the noxious green slime that came from Glimmer’s body†(197). She had also used bow and arrows when she was in District 12 to help support her mother and her sister, Prim. Along with her strength, she has also kindness for others that succeed her to win the Hunger Games. Katniss goes to the Cornucopia to get the bag pack of medicine that will help to save Peeta’s life. At the feast Clove attacks on Katniss but before killing her, Clove makes a foment about Rue. Thresh hears her and survives Katniss from Clove. He doesn’t kill Katniss because Katniss was rue ally and he feels that he owes her. Katniss acknowledges, â€Å" I decorate her body in the flowers. Covering the ugly wound. Wreathing her face. Weaving her hair with bright colors†(237). That shows Katniss loves Rue because she looks like Prim. In conclusion, the author wants to show us how we can face difficult problems in our life with the help of our qualities. If we have good qualities, we can win every challenge. I have a friend who lives in country of India, city is called Bihar. Bihar government is very cruel and harsh. The political status of this city is not good. Bihar city is poor and struggling with food poverty. The people of Bihar are controlling by their government. The girls cannot go to schools and colleges in this city. My friend has very intelligent and has good qualities. She is president of team that is against the government of Bihar. They use their strength and power to change the rules of their city. Finally, they succeeded in their challenge. Like those People or Katniss we can use our qualities to succeed in our life.