Images of the Nude Male in European Art Essay - 706 Words

The human body, especially the nude male figure, has been a subject of art since the first scratching appeared on cave walls. Stick figures with phalluses denoted the male, procreation and dominance. Archeologists have found evidences proving that the male nude appeared in Egypt in the early Dynastic periods and in early Mesopotamia four thousand years ago. The Greek made the nude into art, and we, the Americans, made it into something commonly referred to as pornography. Until today, nude is still a major subject in art that everyone would have seen a few times, either in display cases of a museum or in greater numbers of male underwear ads. Myself being a boy of the old capital of Vietnam, I grew up with such statues in the†¦show more content†¦In Greek culture, the image of Apollo was believed an archetypal idea for male physical beauty. Unsurprisingly, his female counterpart was Venus. The statue was found in Rome during the 15th century, and you can see the pose is repeatedly used in painting and sculpture over centuries. Many fashion designers are favoring this pose, languid leaner, exists in classical art alongside more heroic models of male beauty (Bordo 406). Apollo stands there solidly, with left hand raising high; his body projects strength, solidity; hes no male waif (Bordo 392). He calmly looks straight at you as i f daring you to offend him. And of course, his penis is invisible, a symbol of malehood. Unlike the Romans, the Greek had no problem with getting naked. They did not cover their private parts with a leaf or clothes, they showed it all. One of the most famous statues of all time is the statue of David of Michelangelo. David stands 13 feet 5 inches high. The creation of the piece happened during the Renaissance, the rebirth of classical ideas. At that time, Florence needed a centerpiece to represent the city. The colossal piece of marble had been awaiting a sculptor who could do something with it for many years. Inside this piece of marble, Michelangelo saw young and powerful David. The image of David was chose to reflect theShow MoreRelatedChapter 3 Summary, Ways of Seeing Essay705 Words   |  3 Pagesof his book, â€Å"Ways of Seeing†, John Berger argues that in western nude art and present day media, that women are largely shown and treated as objects upon whom power is asserted by men either as figures in the canvas or as spectators. Berger’s purpose is to make readers aware of how the perception of women in the art so that they will recognize the evolution of western cultured art. Berger begins by claiming that in nude art the â€Å"presence† of a man is that of an actor who asserts his power overRead MoreImpact Of Pop Art1448 Words   |  6 Pagesâ€Å"THE MALE GAZE AS DEPICTED IN TOM WESSELMANN’S POP ART† Christopher Zacherl ARTH 3340: Art of the United States November 20, 2017 In the 1960s, pop art represented the attempt to return to a more objective, universally acceptable form of art following the dominance of the highly personal Abstract Expressionism in the United States and Europe. It was considered very radical compared to what the art world had seen in the 40s and 50s, rejecting the supremacy of the â€Å"high art† of theRead MoreThe Period Of Greek Art866 Words   |  4 PagesMidterm Throughout the times in Greek art, Archaic, Classical and Hellenistic periods have changed overtime from the sculptures in the form, style, and symmetry. The Archaic period lasted from 700 to 500 BCE and the sculptures haven’t yet mastered in sculpting showing realism. Their style of sculpting was similar to the Egyptians in the way that they made the bodies of the sculptures rigid with both arms on their sides and with a foot stepped forward (Greek Archaic Art). By the end of the Archaic periodRead MoreEssay on Advertisement: Greek Statue and Perfume1462 Words   |  6 Pageseyes catch an image of a nude man holding a clothed woman. The man has a muscular body and is effortlessly supporting the woman whos body is arched backwards, her arms hang in a swan-like manner. On the ground by her left foot lays a paint palette and her right hand is grasping a paint brush. The room that they are in appears to be a studio with press board floors, brick walls, and old unfinished wooden workbenches draped in cloth. The woman is painting a canvas with the image of the nude man. The foregroundRead MoreArt Critique : The Painting Of The Mi a Will Be Portrait Of Catherine Coustard 764 Words   |  4 PagesKarina Silverstein Philosophy of Art 11/18/2015 Art Critique The paintings that I will be talking about from the MIA will be Portrait of Catherine Coustard (1673-1728), by Nicolas de Largilliere, Diogenes (17th century), by Johann Carl Loth, LES FLANEUSES (2008) by Ghada Amer, and Portrait of Lucia Wijbrants (1638-1719), by Gabriel Metsu. My critique will be from the perspective of Berger. when captions are added to a painting, it impacts the viewer and changes the meaning of the painting itselfRead MoreFeminism in the Western World1342 Words   |  5 Pagescontrol of their own body image or if this idea of female empowerment is actually an illusion. BODY In order to discover the position of the current power balance regarding female body image it is necessary to review it within a historical context. Within the history of art the gender power imbalance is most startling especially in reference to the nude. Berger(1972) describes the European oil paintings of the Renaissance period as created for the pleasure of the male spectator. Paintings of thisRead MoreRenoirs Depection of Women in 19th Century Art2089 Words   |  9 PagesRenoir’s Depiction of Women in 19th Century Art The societal view of men verses women depicted in artwork during the nineteenth century differs from today’s view on the same subject. Pierre-Auguste Renoir (1841-1919), an impressionist painter in the European Arts, began his career in the early 1860’s. Many of the impressionistic painters of this time focused their paintings on landscapes, flower pieces and still-life works. Renoir’s work was mainly focused on portraits, largely female portraitsRead MoreANALYSIS OF ANGELICA KAUFFMAN ‘TELEMACHUS ON HIS RETURN TO HIS MOTHER’ 1770-1780 OIL ON CANVAS 1325 Words   |  6 PagesEngland’s John Locke who advanced the concept of â€Å"empiricism†. This denotes that accepting knowledge of matters of fact descends from experience and personal involvement1. Locke’s concept assisted the improvements of microscopes and telescopes allowing art students in the French academy to observe real life1. Science and experience influenced painti ng more so in Neo-Classicalism. Locke fought for people’s rights and the power or â€Å"contract† between the ruler and the ruled. Reasoning that â€Å"the Light inRead MoreThe Discovery Of America By Jan Van Der Straet1987 Words   |  8 Pagesrelationship between the Europeans of the Old World and the indigenous people of the New World. Exoticism, anxiety, and absurd speculation would fuel the European knowledge of the Americas during the late 15th and early 16th centuries. The drawing titled America by Jan Van der Straet, is a classic example of how Europeans used outlandish notions about indigenous Americans to distance themselves from these natives and thus, establish European superiority. Ultimately, Jan van der Straet’s image supports and justifiesRead MoreImpressionism And Its Impression On Modern Art1181 Words   |  5 PagesAnd its Impression on Modern Art One of the earliest forms of communication and documentation was art, from cave paintings, to Egyptian Hieroglyphs, to Renaissance portraits. Throughout the beginning of time, artistic style has evolved, and is still continuing to evolve. One early impact on Modern Art was Impressionism. Impressionism was defined as French nineteenth century art movement between 1867 and 1886 that marks the momentary break from tradition in European painting. In the middle of the

My Life Concept Project Report - 923 Words

The intention of this proposal is to explore the proposed topic of my Whole Life Concept project report. My proposed passion, how I will turn that passion into a career, the goals and impacts I aspire to achieve in that career and the research, education and skills required to confirm my passion and achieve my intended career will all be explored. My passion is the physical structures and mechanics of the body; I am fascinated with how the body moves, the structures that support it, the joints that facilitate free movement and the muscles, tendons and ligaments that are strong yet allow for the most delicate of movement. More specifically I have great interest in the structure and movement of limbs. I have completed some initial research on the topic of my passion. I worked for 5 years assisting and teaching individuals with disabilities to ride horses which allowed me to gain an understanding of the mechanics of the body. I will further explore my passion by conducting research into the field of prosthetics through online sources and communication with individuals in the field. My ideal field is research and design of prosthetics, specifically working on a team that designs prosthetic limbs and joints. Working in such a field would allow me to focus on my passion of the mechanics of the body. While also giving me the ability to work with designing the newest technology. Working in research also allows me to work in a team which enables me to explore areas outside my ownShow MoreRelatedMy Plan For A Capstone Project1139 Words   |  5 Pagesallowed me to complete my capstone project. I have learned many concepts that help me to successfully finish with my entire program. To prepare such a capstone project, it is indispensable to have some skills and knowledge. I received that knowledge from the course I had at SNHU. I got the project management skills. I now have knowledge of the healthcare informatics. My communication skills have been ameliorated. Since the project is about the healthcare system, I used my knowledge of healthcareRead MoreSchool And Educat ion Is Not Something That Happens Effortlessly1712 Words   |  7 Pagesfought. My journey through education has attested to this because as much as I loved to help others understand I struggled to ascertain these basic concepts myself. I started out behind, unable to grasp how to fold my tongue properly doing the basic task of speaking until age five. At the commencement of elementary school, I was already behind and frustrated with learning everything at once, but not being connected to each other was a nonstop hurricane. Every time I felt I had grasped one concept hereRead MoreEssay on Obtaining a Degree in Information Management1024 Words   |  5 Pagesyou and how would getting a Master’s degree in information management fit in with your future plans? 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I have learned basics of all database concepts and I have attended extra tuitions and seminars to get in depth knowledge about it. In the last semester of my master’s program I choose SQL DBA as my project by doing this project I would like to provide a detailed report of my training as SQL DBA and alsoRead MoreA Report On The Construction Sector Essay1321 Words   |  6 Pagesforce. It engendered 6.3% of Gross Domestic Product (GDP) in 2010. (New zealand sector report, 2013) There is a lot going on in the construction management space, which has been poorly addressed in New Zealand until recently. (Pieter, 2011) High level of complexity is also involved in construction projects, which exposes this sector to humungous risk aspects. Therefore, lessening of risk linked to such projects, should be prioritized and handled in a systematic way. Risk is an indefinite occurrenceRead MoreWhat I Learned in My Leadership Class1577 Words   |  6 PagesBefore this class, I had a very primitive and vague definition of leadership. Not only did I define it as per my views and ideologies, but I also said that each individual has their own definition of leadership. My initial belief was that leadership does not have a clear cut definition, but there were well defined leadership traits which made an individual. I also initially believed that personal traits did not translate into leadership traits with no strong correlation. After going through the variousRead MoreMy First Step Of The Sociological Research Model972 Words   |  4 PagesIn this case, my topic is extending the school day. My second step is to define the problem. I want to specifically learn if extending the school day would increase students’ overall process through a given school year. The third step is to review the literature. I will find books on the subject of an extended school day, read reports of school that have adopted this system, and search the Internet for accounts of individuals who have researched this topic. Next, I will formulate my hypothesis, whichRead MoreProposal for Final Project996 Words   |  4 PagesPROPOSAL FOR FINAL PROJECT Background This is my answer to the Week 5 which is the starting week for the Module Three Final Project. I will be using diverse sources of knowledge and information including real life experience, text books, class discussions, journals and publications both hard copy; and where available and on the internet. I will be doing an original review and analysis in the final project. Proposal This week however, I will be submitting a proposal for the final project. This proposal

Hiroshima And Nagasaki And Hiroshima - 1181 Words

Hiroshima and Nagasaki Hiroshima and Nagasaki most known cities in Japan for the explosion of the two atomic bombs(Little Boy and Fat Man)The world changed irrevocably 70 years ago,on August 6,1945 when the United States dropped the first nuclear (bomb) weapon in the history of the civilian population of Hiroshima ,Japan.Three days later ,the second and ,to date ,final atomic weapon used against human targets was dropped on Nagasaki ,Japan.Hundred of thousands were killed.Many horrifically burned ,and thousands suffered the long-term impacts of radiation poisoning.While the world was avoided nuclear attacks since those two days in 1945,the potential for nuclear devastation is forever banging over the United States. Bombing of Hiroshima and Nagasaki[(www.democracynow.org)Title Hiroshima and Nagasaki]-On August 6,1925,during World War II(1939-1945),an American B-29 bomb dropped the world’s first deployed atomic bomb over the Japanese city of Hiroshima.The explosion wiped out 90% of the city and immediately killed 80,000 people;tens of thousands more would later die of radiation exposure.Three days later ,a second B-29 dropped another A-bomb on Nagasaki,killing estimated 40,000 people.Japan’s Emperor Hirohito announced his r country’s unconditional surrender in World War II in a radio address on August 15,citing the devastating power of â€Å"a new and most cruel bomb.†By the time of the Trinity test,the allied powers had already defeated Germany in Europe.Japan however,vowed toShow MoreRelatedHiroshima And Nagasaki And Hiroshima1353 Words   |  6 Pagesin fifth grade who had survived the tragedy of Hiroshima in 1945. Both Hiroshima and Nagasaki were bombings of Japanese cities by the United States during World War II. Of the thousands of people who died, the horrific tellings of what they saw and what happened to them is a blemish on history. Without a doubt, these actions changed the perspective on war, as this was the only time ato mic weapons have ever been used. The events of Hiroshima and Nagasaki not only altered history, but had a devastatingRead MoreHiroshima And Nagasaki Bombing Of Hiroshima1206 Words   |  5 PagesWar Two Hiroshima and Nagasaki Bombing The Bombing In 1945, the US dropped 2 atomic bombs on the cities Hiroshima and Nagasaki in Japan, causing hundreds of thousands civilian deaths. Some people say that this act helped to end the world war and save more lives, but others think that it was not needed and wasn t the cause of the Japanese surrender. Sequence of Events 5th August 1945 President gives approval to use bombs 6th August 1945 Bombing of Hiroshima 9th August 1945 Bombing of Nagasaki 15th AugustRead MoreThe Bombing Of Hiroshima And Nagasaki1902 Words   |  8 Pages Hiroshima and Nagasaki altered the course of world events by starting the Cold War, ushering advancements in technology, and by influencing cultures worldwide. Occurring on August 6 and August 9 in 1945, the bombing of the cities set of a series of events that would forever change history. The United States and the Soviet Union emerged from the war as superpowers with seemingly limitless power. Their ideologies, however, contrasted greatly, and the once allied nations would turn against each otherRead MoreA Short Note On Hiroshima And Nagasaki And Hiroshima1601 Words   |  7 PagesMight have been those nuclear besieging about japan (HIROSHIMA and NAGASAKI) to 1945 NECESSARY?. Prologue. Then afterward America required effectively tried the nuclear shell over mid-July 1945, those united states president might have been willing to utilize it Likewise a standout amongst those weapons of finishing the second world war. In spite of those confirmation assembled starting with the testing f rom claiming this shell that it required sweeping impacts over different typical bombs, PresidentRead MoreThe Tragedy Of Hiroshima And Nagasaki1422 Words   |  6 PagesPapas 1 Hiroshima â€Å"For those who were there and who survived to recall the moment when man first turned on himself the elemental forces of his own universe, the first instant was pure light; blinding intense heat ... if there was a sound no one heard it. The initial flash spawned a succession of calamities. First came the heat. It lasted only an instant but was so intense that it melted roof tiles, fused the quartz crystals in granite blocks ... and incinerated humans so thoroughly that nothingRead MoreThe Bombing Of Hiroshima And Nagasaki1593 Words   |  7 Pages Bombing of Hiroshima On August 8th 1945 the first atomic weapon, a fission bomb, was dropped on the city of Hiroshima in an attempt to force the Japanese to surrender in World War II (Bombing of Hiroshima and Nagasaki, 2009). This event exposed the danger of nuclear energy. This massive explosion demolished 90 percent of the city and immediately killed 80,000 people. This was only the beginning though, tens of thousands of innocent people died due to the aftermath of radiation exposure for anotherRead MoreThe Bombing Of Hiroshima And Nagasaki1174 Words   |  5 PagesMorality of The Bombings in Hiroshima and Nagasaki There have been various arguments regarding the bombing of Hiroshima and Nagasaki that continually surface as to whether it was necessary or morally right to drop the atomic bomb on Japan. Depending upon whose side of the argument you have heard causes one to question whether this was a morally right or wrong decision that was made. Serious reconciliation is needed due to this event, and both sides of the argument need to be strongly consideredRead MoreThe Crime Of Hiroshima And Nagasaki1543 Words   |  7 PagesThe Crime of Hiroshima and Nagasaki â€Å"For those who were there and who survived to recall the moment when man first turned on himself the elemental forces of his own universe, the first instant was pure light; blinding intense heat ... if there was a sound no one heard it. The initial flash spawned a succession of calamities. First came the heat. It lasted only an instant, but was so intense that it melted roof tiles, fused the quartz crystals in granite blocks ... and incinerated humans so thoroughlyRead MoreThe Bombing of Hiroshima and Nagasaki700 Words   |  3 PagesThe Bombing of Hiroshima and Nagasaki The United States was completely unjustified in dropping the atomic bomb because it was used so we could have a sense of â€Å"power† over the rest of the world. President Harry Truman had paid no heed to his prior statements as to the intended use of the bomb; and not only had it violated the Hague Convention, but it also caused lifelong repercussions for Japan’s land and people. The United States, nearly 70 years later, has yet to apologize to the victims orRead MoreThe Bombing Of Hiroshima And Nagasaki1720 Words   |  7 PagesPart A: Plan of Investigation To what extent did the bomb that was dropped on Hiroshima and Nagasaki, Japan justified? The Manhattan project was the reason the bomb, ‘Little Boy’ and ‘Fat Man’ were dropped in Japan. The Manhattan project was created because America was frightened, that Germany was already creating nuclear bombs. (http://www.history.com/topics/world-war-ii/bombing-of-hiroshima-and-nagasaki) So, America started the project in 1949. The reason Japan became the target was because, Japan

William Wordsworth s `` A Slumber Did My Spirit Seal ``

Poems Assignment William Wordsworth is a British Romanticist that is born in Cockermouth in the Lake District of England in 1770. In the year 1795 he moved with his sister Dorothy Wordsworth to Dorset in the Lake District near his friend Samuel Taylor Coleridge. These two people in the life of William Wordsworth have played an important role in his works, particularly in the â€Å"Lucy Poems†. Wordsworth wrote a series of poems that revolves around the existence of a certain ‘Lucy’ which identity was never known or revealed by Wordsworth himself. William Wordsworth is considered as one of the â€Å"pillars that shaped early English Romantic movement. (Staroň 4)† and the most recognized romantic poems that he wrote is the Lucy poems. The Lucy poems contains five series of poems entitled â€Å"A slumber did my spirit seal†, â€Å"She dwelt among the untrodden ways†, â€Å"Strange fits of passion have I known†, â€Å"Three years she gr ew in sun and shower† and â€Å"I travelled among unknown men† which were arranged in a series by poem experts that studied Wordsworth poems. For this paper we would only be focusing on two poems the â€Å"She dwelt among the untrodden ways† and the â€Å"I travelled among unknown men† as we examine their themes and content. A theory for â€Å"She dwelt among the untrodden ways† is that it was written to â€Å"represent an attempt to give literary expression and distance to Wordsworth s feeling of affection for his sister. (MacGillivray)† But this was never proven as the character of ‘Lucy’ wasShow MoreRelatedA Slumber Did My Spirit Seal854 Words   |  4 PagesPoet William Wordsworth was born on April 7, 1770, in Cockermouth, Cumberland, England. Wordsworth’s mother died when he was 7, and he was an orphan at 13. Despite these losses, he did well at Hawkshead Grammar School—where he wrote his first poetry—a nd went on to study at Cambridge University. He did not excel there but managed to graduate in 1791. Born in England in 1770, poet William Wordsworth worked with Samuel Taylor Coleridge on Lyrical Ballads (1798). A slumber did my spirit seal is a poemRead MoreSummary of She Dwelt Among the Untrodden Ways11655 Words   |  47 PagesThe Lucy poems William Shuter, Portrait of William Wordsworth, 1798. Earliest known portrait of Wordsworth, painted in the year he wrote the first drafts of The Lucy poems[1] The Lucy poems are a series of five poems composed by the English Romantic poet William Wordsworth (1770–1850) between 1798 and 1801. All but one were first published during 1800 in the second edition of Lyrical Ballads, a collaboration between Wordsworth and Samuel Taylor Coleridge that was both Wordsworths first major

Complete Persepolis/Season of Madness Free Essays

The Complete Persepolis/ A Season of Madness These two selections are based on completely different scenarios. One takes place in Iran during its country’s revolution with Marjane, a girl trying to figure out who she is and wants while having to face her countries conflicts that affect her. The other story takes places inside a home were a woman named Fatin feigns madness and is having to do desperate things instead of admitting to an adulterous affair she had. We will write a custom essay sample on Complete Persepolis/Season of Madness or any similar topic only for you Order Now Although these two stories may seem like they have nothing in common, these two selections have certain particular points that can be compared among each other. The three points that can be compared are about the mother, husband, and protagonist positions. Marji’s mother better known as Mrs. Satrapi or Taji s in The Complete Persepolis is a passionate woman, who is upset with the way things are going in Iran, including the elimination of personal freedoms, and violent attacks on innocent people. She actively takes part in her local government by attending many protests. Marjane’s mother is very family oriented. She cares very dearly about her daughter Marjane, so much that she is willing to do anything for her happiness. She and Marjane’s father were the ones who decided to send Marjane to Austria. The reason they did this was because they wanted Marjane to be safe and have a better life. The only way she could be safe is to get away from the war that was going on at the time. Majane’s mother only wants her daughter to be happy. She goes far distances to do so, like going and visiting Marjane in Austria and helping Marjane with her and her husband Reza’s wedding even though she did not agree with it and that shows again that she is willing to do anything for her daughter as long as she’s happy. In A Season of Madness, the mother –in – law shows no compassion. The mother-in-law is a commonly disliked figure in Arab culture, especially when she is the matriarch of the larger family. It seems as if Fatin is being controlled be this older woman that shows to have no interest towards her. At the end of the story when Fatin confesses to her unfaithfulness the mother-in law reacts with a very unlikeable personality with an attitude of her just wanting Fatin out their lives. Then his mother was clasping my hand, twisting her mouth into a grimace of pity and murmuring, â€Å"She’s crazy, poor thing. Nothing can be done for her. † (745) Marjane’s husband Reza served in the Iran army. Reza used to be a womanizer but when he met Marjane that all changed. He was into art just like Marjane, and took it very seriously. He shared love for life like Marjane and he also didn’t take the Iran government too seriously. Him and Marjane dated for a while and ended up getting married but they both changed which lead to fighting which ultimately lead to a divorce. Reza is important because he helped Marjane chase her dream of getting into the career path of art by applying to University of Tehran with her. So overall, Reza was a good husband to her that helped her along the way of finding herself. Fatin’s husband is very compassionate and loving and vows to stay with her no matter what. Poor thing, she’s so young. I swear to god, I’ll take her anywhere in the world to find a cure for her† (745) Fatin’s husband although at a point makes her seem as though she was invisible and almost as childlike only showing that his feelings are sufficient. It seems as if he was being selfish by ignoring all the things she did to get a divorce and still wanting her there with him no matter what. Influenced by her liberal parents, Marji is outspoken, aware of her environment and spends more time reading books than playing with toys. A believer in God and Marxism, and rebellious at times. Marji is a strong girl, who follows in her parents footsteps. Even though Marji ‘s view of the world changes as she grows, from a small little girl to a full grown woman, her feelings on life remain the same and has always been a fighter. She had many experiences throughout her life; she was the new kid at school, had to make new friends, got into the wrong crowd, smoked cigarettes, smoked weed, had boyfriends, and many other things. Marjane strongly believed in fighting for what you believe in. Sometimes her actions seemed rebellious, and they got her into trouble, but this didn’t change her feelings or ambitions. Fatin’s greatest desire is to discover her â€Å"real self† through creativity and independence, and to find her individual place in society. Fatin is suffering by being in a relationship with a man that she does not love. Fatin’s discovery of painting as an outlet is shown when she says â€Å"I stumbled along in my madness, never meeting my real self except when my eyes fell on the watercolors, which the strange light in this African country had inspired me to paint: it was a light that broke the hold of the sun’s burning rays for a short time at daybreak and dusk. I often wondered if I should tear these paintings down from the walls, in case they were what made my husband keep hoping that the old Fatin would return. † (Al-Shaykh 742) Fatin hides her pain and confusion through her paintings because she feels her marriage, children, house and sex is not fulfilling. She turns herself into a really disgusting human by doing things such as not brushing her mouth or not wearing protection during her period. She remains invisible, unrecognized, and a woman without a voice. The protagonists in these two stories seek freedom of expression and look for a voice in their own particular way. They refused to be helpless, unhappy, and an act of their own initiative to reject the role patriarchy has reserved for them. Work Cited The Longman anthology of world literature/David Damrosch, David L. Pike, general editors. – 2nd ed. Satrapi, Marjane. The Complete Persepolis. New York: Pantheon, 2004. Print. www. kirjasto. sci. fi/shaykh. htm www. laits. utexas. edu/doherty/africanwomen. html How to cite Complete Persepolis/Season of Madness, Papers

In 1794 The Temporary Capital Was In An Extreme St Essay Example For Students

In 1794 The Temporary Capital Was In An Extreme St Essay ate Of Political ExcIn 1794 the temporary capital was in an extreme state of political excitement. Federalist Thimas Fitzsimons, was challenged by Republican John Swanwick with vicious charges with the intent to attract voters. Fitzsimonss supporters called Swanwick an unstable person who was unknown by the political public until he got to know the enemies and made friends with them. John won a syunning victory over Fitzsimons, beating seven of the twelve votes and getting fifty-six percent of the votes. 1789 and 1801 were very crucial years for the young America. Franklin had said that Americans had proved that they were able to destroy governments. The candidates for this election were Thomas Fitzsimon, and John Swanwick. Fitzsimons was born in Ireland and later migrated to the colonies before the revolution. He first started low by working for a clerk, then later moved up and married into the principal merchants family. he was the original founders of the Bank of North America, and the president of the Insurance Company of North America. John was a Roman Catholic. He was a member of the Federalist inner circle in Philadelphia and a firm supporter of Alexander Hamilton. Swanwick was born in England. Him and his family arrived in the colonies in the early 1770s. John embraced the Patriot cause. Johnwas hired as a merchant in a firm where is fluency in French and German made him invaluable to the firm. He quickly rose to full partnership in 1783. then in 1794 he bought out his partner share in the company and became full owner. By 1793, he had fallen away from Federalism and had become a Democratic-Republican. The Federalists believed in preserving liberty. It was revealing the rulers who were chosen by the people and the government. Their views on the whisky rebellion were that they vowed not to pay taxes. The democratic-republican wanted war. They were letting the revenue officers arrange themselves immediately under the banner of treasury. The first account of yellow fever appeared toward the latter end of July, in a lodging house in North Water Street. During the month of august the funerals amounted to upwards of three hundred. The disease quickly spread through all sides, and in this month one thousand four hundred were added to this list of mortality. The disease was still progressing and towards the end ninety to one hundred were dyeing daily. The mortality total amounted to four thousand and forty one deaths. Benjamin Rush said to Mrs. Rush that she should be assured that that he would send for her if he would be stricken with the disease, and that he expected anyone else to send for him if they had been stricken down with the disease. The symptoms were followed by stupor, delirium, vomiting, dry skin, cool or cold hands and feet, a feeble slow pulse. The eyes would suffuse with blood, then afterwards become yellow, and then most common the yellow would then cover the whole body. The common remedies for colds had no effect what so ever of yellow fever. The yellow fever commitment was this that followed, Of the eighteen peoplecited for contributions to the Citizens Committee on the Fever, nice were definitely Democratic-Republicans. Of the remaining nice, only one was avowed Federalist. By 1800 most of the country had become involved in the gradual process of party building. By that time the Democratic-Republicans were the dominating political force, although Federalism still retained considerable strength in New England and the middle states. Swanwick had never seen the total triumph of the Democratic-Republicans because he had died in 1798 by yellow fever. Fitzsimons never again sought political office, he focused his energy on his already successful mercantile and banking career. Y 1826 many of the federalist problems had been resolved, but at that same time new issues had arisen that would test the durability of the republic. Andrew Jackson had threatened to break the Jeffersonian coalition, Westward expansion had carried Americans into territories owned by other nations, and Amercian cities such as Philadelphia were growing in both population and socioeconomic problems. .uafdc86c64acfcaac8f0b7722b63b45ff , .uafdc86c64acfcaac8f0b7722b63b45ff .postImageUrl , .uafdc86c64acfcaac8f0b7722b63b45ff .centered-text-area { min-height: 80px; position: relative; } .uafdc86c64acfcaac8f0b7722b63b45ff , .uafdc86c64acfcaac8f0b7722b63b45ff:hover , .uafdc86c64acfcaac8f0b7722b63b45ff:visited , .uafdc86c64acfcaac8f0b7722b63b45ff:active { border:0!important; } .uafdc86c64acfcaac8f0b7722b63b45ff .clearfix:after { content: ""; display: table; clear: both; } .uafdc86c64acfcaac8f0b7722b63b45ff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uafdc86c64acfcaac8f0b7722b63b45ff:active , .uafdc86c64acfcaac8f0b7722b63b45ff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uafdc86c64acfcaac8f0b7722b63b45ff .centered-text-area { width: 100%; position: relative ; } .uafdc86c64acfcaac8f0b7722b63b45ff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uafdc86c64acfcaac8f0b7722b63b45ff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uafdc86c64acfcaac8f0b7722b63b45ff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uafdc86c64acfcaac8f0b7722b63b45ff:hover .ctaButton { background-color: #34495E!important; } .uafdc86c64acfcaac8f0b7722b63b45ff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uafdc86c64acfcaac8f0b7722b63b45ff .uafdc86c64acfcaac8f0b7722b63b45ff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uafdc86c64acfcaac8f0b7722b63b45ff:after { content: ""; display: block; clear: both; } READ: The most dangerous game EssayWords/ Pages : 705 / 24

Customer segmentation of Hyundai i20 and measurement of customer satisfaction level free essay sample

ACKNOWLEDGEMENT Exchange of ideas generates a new object to work in a better way. Whenever a person is helped and co-operated by other, his heart is bound to pay gratitude and obligation to them. An endeavour is difficult even to initiate without the help of many souls who are always there by the grace of god. I am honoured to be attached with prestigious organization. I extend my sincere gratitude to the management of â€Å"JSV HYUNDAI† for giving me an opportunity to work with them and assisting me in my project whenever required. Though the language is a poor substitute for the sentiments, yet there is no way out to recover to it for expressing my profound gratitude, indebtedness and sincere regards to Ideal Institute of Management Technology for giving me this platform from where I could pursue this internship. I am immensely grateful to Mr. Amit Kumar Srivastava sales manager JSV Hyundai for his constant support and suggestion during the period of my training. We will write a custom essay sample on Customer segmentation of Hyundai i20 and measurement of customer satisfaction level or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Ishan Chandra A7006409011 BBA Vth Semester TABLE OF CONTENTS Chapter No. Topic 1. Introduction 1. 1 Customer 1. 1. 1 Definition of customer 1. 2 Customer Profiling 1. 3 Customer satisfaction 1. 3. 1 The purpose of business 1. 3. 2 Definition of customer satisfaction 1. 3. 3 Measuring customer satisfaction 1. 3. 4 Importance of customer satisfaction 2. Problem Statement 2. 1 Scope of the project 2. 2 Objective of the project 2. 3 An Industry overview 2. 3. 1The four wheeler industry in India 2. 4 Company profile 2. 5 About the car 3. Research Methodology 3. 1 Research method 3. 2 Data source 3. 3 Target population Sampling plan 3. 4 Target areas 3. 5 Data processing 4. Results Discussions 4. 1Building of customer profile 4. 1. 1. Gender 4. 1. 2. Age 4. 1. 3. Family status 4. 1. 4. Educational qualification 4. 1. 5. Occupation 4. 1. 6. Monthly household income 4. 1. 7. Budget decision 4. 1. 8. Driving scenario 4. 2 Analysis of customer profile 4. 3 Other important information regarding the Verna customers 4. 3. 1 Purchase criteria 4. 3. 1. Source of information 4. 4Analysis of customer satisfaction 4. 5. 1 Audio system 4. 5. 2 Overall styling of the car 4. 5. 3 Additional features 4. 6 Exterior styling of the car 4. 7 Interior styling of the car 4. 8 Luggage space 4. 9 Performance of the car 4. 10 Overall performance of the car 4. 11 Safety features 4. 12 Pricing of the car 4. 13 Accessory package 4. 14 Strengths shortcomings of the car 4. 15Findings 4. 16Limitations 5. Recommendations conclusions 5. 1 Recommendations 5. 2 Conclusions 6. Appendix Annexure I – Questionnaire Annexure II – Reference CHAPTER I: Introduction 1. 1 CUSTOMER: Customers are the most important people for any organization. They are the resource on which not only the success, but the entire existence of any business depends. A customer, also client, buyer or purchaser is usually used to refer to a current or potential buyer or user of the products of an individual or organization, mostly called the supplier or seller. However the term customer also includes by extension anyone who uses or experiences the services of another. The word derives from custom, meaning habit; a customer was someone who frequented a particular shop, who made it a habit to purchase goods of the sort the shop sold there rather than elsewhere, and with whom the shopkeeper had to maintain a relationship to keep his or her custom, meaning expected purchases in the future. The cliches customer is king or customer is god or the customer is always right are most frequently used in the marketing world and also indicate the importance of customers to businesses. The importance of the customers for any business can be understood by looking at the huge expenditures that are being incurred by various companies for satisfying and retaining their customers. Before discussing further about customer and customer satisfaction we should first try and understand the meaning of the word â€Å"Customer†. 1. 2 Customer Profiling: Customer profile may be defined as customer description that includes demographic, geographic and psychographic characteristics, buying pattern, creditworthiness, purchase history etc. This description may include information pertaining to the income level, Occupation, level of education, age, gender, hobbies, and/or area of residence. For example, magazine advertising salespeople provide advertisers with customer profiles describing the type of person who will be exposed to the advertisements in that magazine. The description may include income, occupation, level of income, occupation, level of education, age, gender, hobbies, area of residence etc. These customer profiles which are built by the companies help them to understand their customers better. Using this customer profile the companies are able to identify and segment their potential customers. 1. 3 CUSTOMER SATISFACTION: The word satisfaction comes from the Latin words ‘satis’ (enough) and ‘facere’ (to do or make). These words suggest the true meaning of satisfaction, which is fulfilment. Managerially, fulfilment usually translates to solving problem satisfying the customer is not enough. To produce high level of customer loyalty, businesses need to move beyond more satisfaction, to customer delight. According to K. Keller- Customer satisfaction is the perception of the customer that the outcome of a business transaction is equal to or greater than his/her expectation. 1. 3. 3 Measuring customer satisfaction: There are several ways to gather input from customers. The easiest way to find out how customers feels and what they want is to ask them. If you have only 20 customers, you can talk to each one personally. The advantage of this approach is that youll get a personal feel for each customer. The disadvantage is that youll gather different information from each customer depending on how the conversation goes. Some of the ways in which you can approach the customer are listed below: 1st. Customer Survey Customer surveys with standardized survey questions insure that you will collect the same information from everyone. Remember that few of your customers will be interested in filling out a questionnaire. Its work for them without much reward. By launching a customer survey as an attempt to find out how we can serve you better your customers will feel less put upon. Here are a few of the possible dimensions you could measure: Quality of service. Speed of service. Pricing. Complaints or problems. Trust in your employees. The closeness of the relationship with contacts in your firm. Types of other services needed. One’s own position in clients minds. 2nd. Focus Groups Focus groups are good ways to get informal input from a group of customers or prospects. You bring in 5-10 customers or prospects and ask them questions or have them react to material. You can pay a professional facilitator and videotape the whole session, or just lead an informal discussion yourself. In either case, you have a chance to gather ideas about customer needs, reactions to your company, suggestions for new services, and so forth. In addition to individual responses, you get ideas that develop as the group reacts to each others responses. 3rd. Client Advisory Groups One way to get regular input from customers is to put together an advisory group. This can act like a focus group, but is set up to provide input over time. You may pay members, or simply buy them dinner every quarter. There are many benefits to such groups. They give you a source of input from the customer viewpoint. They provide a sounding board for specific questions. They enhance your relationship with good customers who become more committed to your success. And they can move relationships with prospects ahead. 1. 3. 4 Importance of customer satisfaction: Why Customer Satisfaction? A customer is satisfied only when he is getting quality product and quality service which he perceives. If a company is able to provide both, this will lead to customer satisfaction. A satisfied customer will develop loyalty towards the company and will buy product of same company again and again. At the same time he will recommend companys product to others. This will help company in getting new customers. As a result companys sale will increase and profits will rise. Dissatisfied customer on an average will tell 12 others not to buy a product of the company. With internet and other information technology tools this number could go up to 10,000. This will affect the image of the company and will result in loss of sale and profit. The cost of acquiring new customer is 5 times more than keeping the old one. The old customer will remain with a company only if they are satisfied with the services provided by the company. If a customer has a major complaint, 91 % of such customers will not buy from the company again. If the problem is resolved quickly, 82% of them will return. So a company should see that it is able to meet expectations of each and every customer and should not delay in solving customers complaint. CHAPTER II: Problem Statement 2. 1 Scope Of The Project: i. A detailed study of the four wheeler industry in India, ii. A brief study about functioning of Hyundai Motors India ltd. (HMIL) iii. Understanding the customer profile for the new Hyundai Fluidic Verna, iv. Understanding and analyzing the level of satisfaction or dissatisfaction among the customers of the new Honda city the reasons for the same. 2. 2 Objectives Of The Project: i. To understand the detailed profile of the customers of the Hyundai i20. ii. To evaluate the level of satisfaction or dissatisfaction among the customers of the Hyundai i20 the reasons for the same. In order to achieve the above stated objectives the researcher found it necessary to gather information pertaining to the following: i. Indian four-wheeler Industry, ii. Hyundai and iii. Hyundai i20 2. 3 AN INDUSTRY OVERVIEW: 2. 3. 1 The four wheeler industry in India: Background The four wheeler industry in India has not quite matched up to the performance of its counterparts in other parts of the world. The primary reason for this has been the all-pervasive regulatory atmosphere prevailing till the opening up of the industry in the mid-1990s. The various layers of legislative Acts sheltered the industry from external competition for a long time. Moreover, the industry was considered low-priority as cars were thought of as unaffordable luxury. Until the early 1990s, the automotive sector in India was highly protected. This was in the form of steep import tariffs and measures that restricted the participation of foreign companies. Hindustan Motors (HM) and Premier Automobile (PAL) that were set up in 1940s dominated the vehicle market and industry. In the 1950s, the arrival of Tata Motors, Bajaj Auto, and Mahindra Mahindra led to steadily increasing vehicle production in India, while the 1960s witnessed the establishment of the two- and three-wheeler industry in India. However, the automotive industry witnessed tremendous growth after the entry of Maruti Udyog in the 1980s. In 1983, the government permitted Suzuki for some time, the only FDI player to enter the market in a joint venture with Maruti a state operated enterprise at the time. Ten years later, as part of a broader move to liberalise its economy, India de-licensed passenger car manufacturing and opened it up further to foreign participation. That brought a wave of FDI to Indias vehicle industry. Import barriers have been progressively relaxed. Today, almost all of the major global players are present in India. The automotive industry is today a key sector of the Indian economy and a major foreign exchange earner for the country. 2. 4. 1(c) Market Share scenario in the car industry: (i) Passenger Cars segment: 2. 5 COMPANY PROFILE: Hyundai is a group of companies (or chaebol) founded in South Korea by one of the most famous businessmen in Korean history: Chung Ju-Yung. The first Hyundai Company was founded in 1947 as a construction company by Chung, after his previous efforts running a rice store and an auto-repair business had to be abandoned due to difficulties with the Japanese military government of Korea. Two of the best-known Hyundai divisions are Hyundai Motor Company, the worlds fourth largest automobile manufacturer by volume as of January 2011, and Hyundai Heavy Industries, the worlds largest shipbuilder. Other companies currently or formerly controlled by members of Chungs extended family may be loosely referred to as a part of the Hyundai chaebol. Hyundai in India Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 7 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe. 2. 6 About the Car: 2. 6. 1 The Hyundai i20 The Hyundai i20 is a super-mini/subcompact car, made its debut at the Paris Motor Show in October 2008 and went on the sale in December 2008 in India to fit between the i10 and i30. It is a front-wheel drive car, and is available in three and five door versions. The i20 replaces the Getz in most markets but in the UK and India, the Getz will still be available for the time being. The i20 is assembled in Turkey (Izmit plant) for the European market and in Sriperumbudur (near Chennai), India for sale in Asia and Oceania CHAPTER III: Research Methodology RESEARCH METHODOLOGY: There were several methodologies of research that the researcher could have utilized to collect information regarding customer satisfaction. Some of the more commonly used strategies are: i) written survey, ii) telephone surveys, iii) focus groups, iv)in-depth interviews etc. However factors such as information need, resources, accessibility to customers, sample to be used, time etc. had to be considered prior to selection of a methodology. 3. 1 Research Method: For this particular study, the method of acquiring information from the customer needed to be both easy to use and understand. Therefore the researcher decided to use the written survey method. Under this method, the information was collected from the customers using a research instrument called a Questionnaire (which was prepared by the researcher himself). This questionnaire was a structured questionnaire, which had definite, concrete and predetermined questions. These questions were presented with exactly the same wording and in the same order to all the respondents. The questionnaire consisted of both closed ended open ended questions. 3. 2 Data Source: The research makes use of both Primary Secondary Data. a. Primary Data: The customer survey was based on the primary data which was collected by the researcher through one to one interaction with the customers, using the questionnaire. b. Secondary Data: use of secondary data was also made in the research. The purpose was to gather information as to who is a customer, what is customer satisfaction, information pertaining to four-wheelers market, company profile research papers on customer satisfaction. This secondary data was collected from various websites, Magazines broachers, management books and articles. 3. 3 Target population Sampling plan: The target population consisted of all the existing customers of the Hyundai i20 and the research area was Lucknow. Out of the entire target population the researcher decided to draw a sample of 200 customers, for the purpose of this report. These samples were chosen on the basis of simple random sampling. 3. 4 Target Areas: In order to conduct the survey and meet the targeted audience the researcher visited various places. These places included: i) Company Dealerships Service Centres (JSV Hyundai), ii) Petrol pumps, iii) Shopping malls, (which included the West End mall Fun republic mall). 3. 5 Data processing: The data collected from the respondents, through the questionnaire, was recorded in an excel sheet which was then converted into SPSS database for analysis procedure. This data has been displayed in the report using graphical presentations (pie-charts, bar diagrams, histograms etc. ) and tabulations. CHAPTER IV: Results Discussions RESULTS: On the basis of the survey conducted under the project, using the questionnaire (Refer to Annexure), the following data was collected. This data has been analysed using various software such as Microsoft Excel, Microsoft Word SPSS and has been depicted using various Graphs, tables etc. 4. 1 BUILDING OF CUSTOMER PROFILE: 4. 1. 1 GENDER: Table 1. 1 Frequency Percentage Male 175 87. 50% Female 25 12. 50% Total 200 100% Fig. 1. 1 As shown above out of 200 respondents 175 were Males, where as only 25 respondents were Females. i. e. 87. 50% of the respondents were male. The main reason for this may be the fact that only 25. 6% of the women in India are working. 4. 1. 2 AGE: Fig. 1. 2 On the basis of the responses from the respondents, it was found that more than 36% of the customers belong to the age group ranging from 41 to 50 years, nearly 30% of the customers lie in the age group of 31 to 40 years nearly 20% of the customers belong to the age group of 51 to 60 years. Hyundai Motors India Ltd. had launched this car with an aim of capturing the customers of a younger age group i. e. 25 to 45 years. However, as the survey revealed that the majority of the customers belong to the age group of 40 to 50 years. This is mainly due to the fact that the Hyundai i20 has ended up costing much more than what was planned at the time of its launch in India. 4. 1. 3 FAMILY STATUS: The figure above shows that out of the 200 respondents 161 were married and had kids, whereas 27 respondents were married but did not have kids. And the rest of the respondents (i. e. 12) were yet unmarried. 4. 1. 4EDUCATIONAL QUALIFICATION: Table 1. 4 Fig. 1. 4 The data above shows that 148 out of 200 all new Honda City customers were Graduates, whereas 46 customers were Post Graduates only 6 customers were Under Graduates. 4. 1. 5OCCUPATION: Table 1. 5 Frequency Percentage Business 139 69. 50% Service 38 19% Self-Employed 19 9. 50% Students 4 2% Total 200 100 Fig. 1. 5 As shown above out of 200 respondents, 139 respondents were businessmen, 38 respondents belonged to the service class, 19 respondents were self employed (i. e. were professionals such as Charted Accountants, Doctors, Lawyers etc. ). One of the main reasons behind businessmen being the major buyers of the All New Hyundai Fluidic Verna could be the higher average income of the businessmen in India i. e. around Rs. 1,00,000 per annum(Source: Invest India Incomes Savings Survey 2007) 4. 1. 6Monthly Household Income: Table 1. 6 Fig. 1. 6 As shown in the above graph, nearly half of the customers lie in the income segment of Rs. 75,001 to 1,00,000 and more than 27% of the customers belong to the income of Rs. 100,001 to 1,25,000. In India where more than 25% of the people live below the poverty line (Source: CIA Factbook 2008) and the average income is only around Rs. 29500 (Source: Financial Express) this car (costing more than Rs. 6. 0 lacs) seems to cater an extremely small segment of customers. 4. 1. 7 BUDGET DECISION: Table 1. 7(a) Frequency Percent Valid Percent Cumulative Percent Pre decided 154 77. 0 77. 0 77. 0 Not decided 46 23. 0 23. 0 100. 0 Total 200 100. 0 100. 0 Table 1. 7(b) Amount Frequency Percentage 6,00,00 to 8,00,000 12 7. 8% 8,00,001 to 10,00,000 76 49. 3% 10,00,001 to 12,00,000 66 42. 9% Total 154 100% Table 1. 7(ab) and Fig. 1. 7 (ab) show that 77% of the respondents decided their budget before going to purchase the car and out of these nearly 50% of the people had set their budgets between Rs. 8,00,000 to Rs. 10,00,000. 4. 1. 8 DRIVING SCENARIO: Fig. 1. 8 As shown above nearly 70% of the respondents interviewed drive their car on their own, whereas for around 22% of the respondents their car was driven by the chauffeurs (drivers). 4. 2 ANALYSIS OF CUSTOMER PROFILE: By analyzing the data collected above, it can be said that usually the profile of an all new Honda City customer would look as follows: The Customer would usually be a Male, who belongs to the age group of 41 to 50 years, is married and has kids. He would usually be a Graduate who runs his own business and earns a monthly income of around Rs. 75,000 to 1,00,000(or higher). The analyses also show that while buying the car the customers have a pre-decided budget of around Rs. 6 lacs to 9 lacs. The customers usually drive their car on their own. 4. 2 Other important information regarding the customers: 4. 3. 1 PURCHASE CRITERIA: Key Factors Considered Before Buying A Car: 1. Brand Name: Section I. 1 2. Price Of The Car: Table 3. 1(b) Frequency Percent Valid Percent Cumulative Percent Yes 60 30. 0 30. 0 30. 0 No 140 70. 0 70. 0 100. 0 Total 200 100. 0 100. 0 3. Interior Styling: 4. Performance When the customers were asked that, what were the key factors that they considered while buying the car? i. 126 out of 200 respondents agreed that Brand Name was a key factor that was considered while buying the car. ii. 60 out of 200 respondents said that price of the car was an important while buying the car. iii. 52 out of all the respondents agreed that Exterior styling was an important criterion while buying the car. iv. 39 out of 200 respondents considered interior styling to be a key factor. v. 27 respondents believed that the performance of the car was an important consideration for buying the car. The possible reason behind the importance of Brand name while purchasing a car is the fact that Brand name is considered an indicator of the performance and quality of the product. It can also be seen that price of the car is also among the top priorities for the price sensitive Indian customer. However the fact that the Brand name comes before the price, shows that the Indian customers are willing to pay lavish amounts if such prices are justified by the quality provided. Similar results were depicted by a research conducted by The National Council of Applied Economic Research in automobile industry, which broke the myth that Maruti 800 (A. C. variant) Hyundai Santro (A. C. variant with power steering) would not sell due to their high prices. However both the cars were welcomed by the Indian customers with open arms. 4. 2. 1 Source of Information: As shown above, according to more than 55% of the respondents who were interviewed, while buying a car they consult their friends and family for the information about the car. This shows that Word Of Mouth is the most important source of information for a buyer while buying the car. Word of mouth is considered to be one of the most economical yet immensely important sources of advertisement for any company but in order to spread a positive word of mouth the company needs to provide maximum possible satisfaction value to the customers. The survey also shows that internet T. V. were among the other important sources for information. However these forms of media still remain under used in India, by Honda. 4. 3 Analysis Customer Satisfaction: 4. 3. 1 Audio System: Fig. 5. 1 The customer survey revealed that out of all the respondents, more than 56% of the respondents were satisfied with the performance of their cars audio system and 14% of them were highly satisfied. Whereas around 11% of the respondents were indifferent towards the same. Another 8% of the respondents were dissatisfied with the performance and 3% of them seemed to be highly dissatisfied. The leftover 7. 5% of the respondents did not comment as they owned the 1. 5E variant of the all new Honda City which does not have an audio system. Despite the high rate of satisfaction among the respondents, regarding the performance sound quality of the audio system, more than 78% of the respondents complained about the absence of a CD/Cassette player in 1. 5 S(MT AT). And almost all the 1. 5E variant owners suggested that an audio system should be added to the car as a basic feature. 4. 3. 2 Overall Styling Features: Fig 5. 3 When the customers were asked to score the main features of their all new Hyundai i20 on a scale of 1 to 5. The above responses were observed by the researcher. On the basis of the data collected above it can be seen that almost everybody is happy with the main features of the car. 4. 3. 3 Additional features: Table S. NO. Requested Feature Frequency Percentage Price willing to pay(in Rs. ) 1. CD/Cassette player 197 98. 5% Nil (Free of cost) 2. Alloy Wheels 191 95. 5% 12,000 to 15,000 3. Side Air Bags 132 66% 5,000 to 7,000 4. Rear Parking Sensors 96 48% 1,800 to 3,000 5. Navigation 82 41% 10,000 to 15,000 When the respondents were asked whether they would like some new features to be introduced as standard to their all new Hyundai i20 the price they were willing to pay for the same, the researcher found the above stated results. Although both the CD/Cassette player the Alloy wheels are available in the accessory packages provided by Hyundai, the customers feel that both the things are being sold at a very high price. The cost of alloy wheels in the accessory package is Rs. 42,000 while they are available in the aftermarket for Rs. 15,000 to 20,000. Exterior Styling of the Car: The results show that almost all the respondents were happy with the styling and exterior looks of the car. As none of the respondents rated the car below 3 on a scale of 5. 4. 3. 4 Interior Styling: (a) Accessing from the Driver’s seat: Leg Head Room Audio (Performance Control) Air conditioner Score Frequency Percentage Cumulative percentage 2 5 2. 5% 2. 5% 3 74 37% 39. 5% 4 118 59% 98. 5% 5 3 1. 5% 100% Total 200 100% When the customers were asked to mark certain interior features of their all new Hyundai i20 on a scale of 1 to 5, they gave the above stated responses. The results show that although the customers are happy with these features, some customers have complained about the inefficient performance of the air conditioner. According to such people the cooling of the air conditioner does not match their expectations. Accessing from the rear seat: